Tijerina & Associates
INSURANCE, INVESTING & WEALTH MANAGEMENT
One Firm. Every Stage of your Financial Life

Empowering Financial Success
1,000+
Satisfied Clients
100
Million in
Assets Under Management
45
Years of Experience
About Tijerina & Associates
Tijerina & Associates is a premier financial advisory firm dedicated to helping clients from all ages navigate their financial journeys. With a team of experienced professionals, we prioritize personalized service and comprehensive financial planning to meet diverse client needs. Every client is unique and has personalized goals which is why we take pride in customizing their financial gameplan based around what those goals are.


Comprehensive Financial Services
Investment Planning
Our investment planning services are tailored to align with your financial goals and risk tolerance. We work closely with you to develop strategies that can help grow your wealth effectively. With access to top tier fund selections and products ranging from Mutual Funds, SMA's, Protected Annuities and ETF options.
Retirement Solutions
Explore our retirement planning services designed to ensure you achieve a comfortable and secure retirement. We provide in-depth analysis and personalized recommendations to fit your needs to ensure you will have enough funds to enjoy retirement.
Comprehensive Insurance Review
A personalized review of your life, auto, and home insurance to ensure your coverage is aligned with your needs, properly protects your family — while remaining cost effective.
Complimentary
Financial Needs Analysis
We offer one-on-one consultations to discuss your financial situation and objectives to complete a personalized financial needs analysis. Debt elimination, budgeting, insurance and investing all working together in a clear plan to follow.

Why Choose Us
At Tijerina & Associates, this is not just a job for us, it's a purpose and a calling. We take every client situation and handle it as if it was our own financial situation. With 45 years of experience there is typically not a situation we have not encountered and can help guide through any circumstance with an array for products, expertise and services. Our name is on the door, our reputation for servicing clients means a lot to us, and we don't take it lightly.
Education Focused
We believe everyone deserves to know the keys to winning the money game. It should not be a secret and so we sit down with every client, teach key financial concepts and make sure they fully understand what their plan is and why it's in their best interest. Financial education could potentially not just change your life but it could change the life of generations to come.
Client-Centered Approach
We take every client and their needs as our #1 priority. We believe that the client should always come first. Our clients work hard for their money and work even harder to save it. Which is why we take every client account serious no matter the dollar amount.
Holistic Approach
We believe one of the foundations to a solid financial game plan is making sure all areas of someone's finances are working together. From eliminating debt, setting up emergency funds, proper protection — to all the way to long-term wealth building. All of these areas are things we take into consideration to make sure our clients will not be blindsided by an any financial circumstance.
The Tijerina Touch
At Tijerina & Assoc. we like to say you will never call and there not be a Tijerina there. Rooted in family, respect and faith we have strived to make our clients feel like part of the family. From Pete & Nellie Tijerina starting the firm back in 1993 and now their son and daughter in law Peter & Alyssa Tijerina following in their footsteps we will be here when our clients need us the most for generations to come.
Leadership
Meet Our Experts

Regional Vice President & HR Director
Alyssa Tijerina
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Regional Vice President & Senior Advisor
Peter Tijerina
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Senior Vice President &
Executive Mentor
Nellie Tijerina
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Senior Vice President &
Chief Compliance Officer
Pete Tijerina
Our Valued Partners








Client Testimonials
"Tijerina & Associates provided exceptional guidance in planning our investments. Their expertise made a significant impact on our financial future."
Jessica Martinez
"We appreciate Tijerina & Associates for their personalized service and dedication to helping us achieve our retirement goals. They truly care about their clients."
David Thompson
"The team at Tijerina & Associates is knowledgeable and approachable. Their support made navigating our financial decisions much easier."
Emily Johnson

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